MotherBoard. We’re a little obsessed with the name over here. But it’s more than a name to us, it’s the platform from which to launch our community. It also happens to be an “important piece of electronics” according to the person in the Cayman Islands who has been holding an iron grip on the domain name since 2003.
One of our top priorities was to bring MotherBoard to life with a proper domain name. And not just any name- one that gave due respect to the strong brand we were building. Searching for our ideal domain name felt a bit like match day for medical residents. You put in your desired name and hope for your first choice as the Safari rainbow swirl pulls your fate out of the internet abyss.
No sooner could we say “MotherBoard” did we have our answer:
We found comfort in the fact that while the domain name was owned, it was not in use. Surely we could purchase it. We could see that the owner had purchased it in 2003 (if only we had thought of this sooner!) and that the person was registered to an address in the Cayman Islands (pretty far from Cleveland).
MotherBoard Team, meet your squatter. Continue reading “Building MotherBoard: The $1.6M Offer”